Data-driven multi-touch attribution models - researchr publication authors

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Xuhui Shao, Lexin Li. Data-driven multi-touch attribution models. In Chid Apté, Joydeep Ghosh, Padhraic Smyth, editors, Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Diego, CA, USA, August 21-24, 2011. pages 258-264, ACM, 2011. [doi]

This author has not been identified. Look up 'Xuhui Shao' in GoogleThis author has not been identified. Look up 'Lexin Li' in Google

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