Xuhui Shao, Lexin Li. Data-driven multi-touch attribution models. In Chid Apté, Joydeep Ghosh, Padhraic Smyth, editors, Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Diego, CA, USA, August 21-24, 2011. pages 258-264, ACM, 2011. [doi]
Abstract is missing.