Examining Individuals' Ads Click Intention in the Wechat Moments: A Lens of Elaboration Likelihood Model

Zhen Shao, Zhengyuan Pan, Rui Zhao, Jiandong Wang. Examining Individuals' Ads Click Intention in the Wechat Moments: A Lens of Elaboration Likelihood Model. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 22, 2019. [doi]

Abstract

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