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Is time-constrained promotion actually effective? The moderating role of price discounts and previous online consumption experience

Jingbo Shao, Fei-Si Yao, Min Xie. Is time-constrained promotion actually effective? The moderating role of price discounts and previous online consumption experience. IJSTM, 28(3/4):159-184, 2023. [doi]

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Jingbo Shao

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Fei-Si Yao

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Min Xie

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