Jingbo Shao, Fei-Si Yao, Min Xie. Is time-constrained promotion actually effective? The moderating role of price discounts and previous online consumption experience. IJSTM, 28(3/4):159-184, 2023. [doi]
@article{ShaoYX23,
title = {Is time-constrained promotion actually effective? The moderating role of price discounts and previous online consumption experience},
author = {Jingbo Shao and Fei-Si Yao and Min Xie},
year = {2023},
doi = {10.1504/IJSTM.2023.131712},
url = {https://doi.org/10.1504/IJSTM.2023.131712},
researchr = {https://researchr.org/publication/ShaoYX23},
cites = {0},
citedby = {0},
journal = {IJSTM},
volume = {28},
number = {3/4},
pages = {159-184},
}