Abubaker Shaouf, Kevin Lü, Xiaoying Li. The effect of web advertising visual design on online purchase intention: An examination across gender. Computers in Human Behavior, 60:622-634, 2016. [doi]
@article{ShaoufLL16,
title = {The effect of web advertising visual design on online purchase intention: An examination across gender},
author = {Abubaker Shaouf and Kevin Lü and Xiaoying Li},
year = {2016},
doi = {10.1016/j.chb.2016.02.090},
url = {http://dx.doi.org/10.1016/j.chb.2016.02.090},
researchr = {https://researchr.org/publication/ShaoufLL16},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {60},
pages = {622-634},
}