The Impact of Branded Mobile Applications on Customer Loyalty

MoayyadMohammed Shaqrah, Anber Abraheem Shlash Mohammad, Faraj Mazyed Faraj Aldaihani, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Ibrahim Rashed Soliaman AlTaweel, Riad Ahmad Mohammed Abazeed, Ayat Mohammad, D. Barween Al Kurdi. The Impact of Branded Mobile Applications on Customer Loyalty. In Muhammad Alshurideh, Barween Hikmat Al Kurdi, Ra'ed Masa'deh, Haitham M. Alzoubi, Said A. Salloum, editors, The Effect of Information Technology on Business and Marketing Intelligence Systems. Volume 1056 of Studies in Computational Intelligence, pages 2215-2229, Springer, 2023. [doi]

@incollection{ShaqrahMAAAAAMK23,
  title = {The Impact of Branded Mobile Applications on Customer Loyalty},
  author = {MoayyadMohammed Shaqrah and Anber Abraheem Shlash Mohammad and Faraj Mazyed Faraj Aldaihani and Sulieman Ibraheem Shelash Al-Hawary and Muhammad Turki Alshurideh and Ibrahim Rashed Soliaman AlTaweel and Riad Ahmad Mohammed Abazeed and Ayat Mohammad and D. Barween Al Kurdi},
  year = {2023},
  doi = {10.1007/978-3-031-12382-5_121},
  url = {https://doi.org/10.1007/978-3-031-12382-5_121},
  researchr = {https://researchr.org/publication/ShaqrahMAAAAAMK23},
  cites = {0},
  citedby = {0},
  pages = {2215-2229},
  booktitle = {The Effect of Information Technology on Business and Marketing Intelligence Systems},
  editor = {Muhammad Alshurideh and Barween Hikmat Al Kurdi and Ra'ed Masa'deh and Haitham M. Alzoubi and Said A. Salloum},
  volume = {1056},
  series = {Studies in Computational Intelligence},
  publisher = {Springer},
  isbn = {978-3-031-12382-5},
}