MoayyadMohammed Shaqrah, Anber Abraheem Shlash Mohammad, Faraj Mazyed Faraj Aldaihani, Sulieman Ibraheem Shelash Al-Hawary, Muhammad Turki Alshurideh, Ibrahim Rashed Soliaman AlTaweel, Riad Ahmad Mohammed Abazeed, Ayat Mohammad, D. Barween Al Kurdi. The Impact of Branded Mobile Applications on Customer Loyalty. In Muhammad Alshurideh, Barween Hikmat Al Kurdi, Ra'ed Masa'deh, Haitham M. Alzoubi, Said A. Salloum, editors, The Effect of Information Technology on Business and Marketing Intelligence Systems. Volume 1056 of Studies in Computational Intelligence, pages 2215-2229, Springer, 2023. [doi]
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