Differential Adaptive Diffusion: Understanding Diversity and Learning whom to Trust in Viral Marketing

Hossam Sharara, William Rand, Lise Getoor. Differential Adaptive Diffusion: Understanding Diversity and Learning whom to Trust in Viral Marketing. In Lada A. Adamic, Ricardo A. Baeza-Yates, Scott Counts, editors, Proceedings of the Fifth International Conference on Weblogs and Social Media, Barcelona, Catalonia, Spain, July 17-21, 2011. The AAAI Press, 2011. [doi]

Abstract

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