A Conceptual Framework of Social Media Influence on Mobile Banking Usage Among Young Indian Consumers

Manisha Sharma, Subhojit Banerjee. A Conceptual Framework of Social Media Influence on Mobile Banking Usage Among Young Indian Consumers. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Nripendra P. Rana, editors, Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18-19, 2020, Proceedings, Part II. Volume 618 of IFIP Advances in Information and Communication Technology, pages 444-450, Springer, 2020. [doi]

Abstract

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