Understanding User's Acceptance of Social Shopping Websites: Effects of Social Comparison and Trust

Jia Shen. Understanding User's Acceptance of Social Shopping Websites: Effects of Social Comparison and Trust. In Runtong Zhang, Juliang Zhang, Zhenji Zhang, Joaquim Filipe, José Cordeiro, editors, Enterprise Information Systems - 13th International Conference, ICEIS 2011, Beijing, China, June 8-11, 2011, Revised Selected Papers. Volume 102 of Lecture Notes in Business Information Processing, pages 365-373, Springer, 2011. [doi]

Abstract

Abstract is missing.