The Influence of Behavioral Inhibition/Approach Systems and Message Framing on the Processing of Persuasive Health Messages

Lijiang Shen, James Price Dillard. The Influence of Behavioral Inhibition/Approach Systems and Message Framing on the Processing of Persuasive Health Messages. Communication Research, 34(4):433-467, 2007. [doi]

Authors

Lijiang Shen

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James Price Dillard

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