The Influence of Behavioral Inhibition/Approach Systems and Message Framing on the Processing of Persuasive Health Messages

Lijiang Shen, James Price Dillard. The Influence of Behavioral Inhibition/Approach Systems and Message Framing on the Processing of Persuasive Health Messages. Communication Research, 34(4):433-467, 2007. [doi]

@article{ShenD07-0,
  title = {The Influence of Behavioral Inhibition/Approach Systems and Message Framing on the Processing of Persuasive Health Messages},
  author = {Lijiang Shen and James Price Dillard},
  year = {2007},
  doi = {10.1177/0093650207302787},
  url = {http://dx.doi.org/10.1177/0093650207302787},
  researchr = {https://researchr.org/publication/ShenD07-0},
  cites = {0},
  citedby = {0},
  journal = {Communication Research},
  volume = {34},
  number = {4},
  pages = {433-467},
}