Michael Sheridan, Joseph A. Cazier, Douglas May. The Roles of Positive and Negative Utility in Predicting Online Wine Purchase Behavior. In John A. Hoxmeier, Stephen Hayne, editors, Reaching New Heights. 13th Americas Conference on Information Systems, AMCIS 2007, Keystone, Colorado, USA, August 9-12, 2007. pages 122, Association for Information Systems, 2007. [doi]
Abstract is missing.