Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments

Xiaolin Shi, Pavel Dmitriev, Somit Gupta, Xin Fu. Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments. In Ankur Teredesai, Vipin Kumar, Ying Li, Rómer Rosales, Evimaria Terzi, George Karypis, editors, Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, August 4-8, 2019. pages 3189-3190, ACM, 2019. [doi]

@inproceedings{ShiDGF19,
  title = {Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments},
  author = {Xiaolin Shi and Pavel Dmitriev and Somit Gupta and Xin Fu},
  year = {2019},
  doi = {10.1145/3292500.3332297},
  url = {https://doi.org/10.1145/3292500.3332297},
  researchr = {https://researchr.org/publication/ShiDGF19},
  cites = {0},
  citedby = {0},
  pages = {3189-3190},
  booktitle = {Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, August 4-8, 2019},
  editor = {Ankur Teredesai and Vipin Kumar and Ying Li and Rómer Rosales and Evimaria Terzi and George Karypis},
  publisher = {ACM},
  isbn = {978-1-4503-6201-6},
}