Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments

Xiaolin Shi, Pavel Dmitriev, Somit Gupta, Xin Fu. Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments. In Ankur Teredesai, Vipin Kumar, Ying Li, RĂ³mer Rosales, Evimaria Terzi, George Karypis, editors, Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, August 4-8, 2019. pages 3189-3190, ACM, 2019. [doi]

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