Reselling or marketplace channel? A manufacturer's strategic decisions for differentiated brands considering channel's service level

Yuan Shi, Lan Huang, Meng Chen, Yiji Cai, Lap Keung Chu. Reselling or marketplace channel? A manufacturer's strategic decisions for differentiated brands considering channel's service level. Electronic Commerce Research and Applications, 63:101353, January 2024. [doi]

Abstract

Abstract is missing.