Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in - researchr publication authors

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Xinping Shi, Zhibin Lin, Jonathan Liu, Yan Keung Hui. Consumer loyalty toward smartphone brands: The determining roles of deliberate inertia and cognitive lock-in. Information & Management, 55(7):866-876, 2018. [doi]

This author has not been identified. Look up 'Xinping Shi' in GoogleThis author has not been identified. Look up 'Zhibin Lin' in GoogleThis author has not been identified. Look up 'Jonathan Liu' in GoogleThis author has not been identified. Look up 'Yan Keung Hui' in Google

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