Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers

Yeming Shi, Claudia Perlich, Rod Hook, Wickus Martin, Melinda Han Williams, Justin Moynihan, Patrick McCarthy, Peter Lenz, Reka Daniel-Weiner, Roger Cost. Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers. In Yike Guo, Faisal Farooq, editors, Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2018, London, UK, August 19-23, 2018. pages 744-753, ACM, 2018. [doi]

Abstract

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