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To Disclose or Not? Disclosure of Manufacturer Identity in Store Brand Supply Chains With Brand Spillover Effect and Online Reviews

Zexuan Shi, Tiaojun Xiao, Yu Ning, Yang Tong. To Disclose or Not? Disclosure of Manufacturer Identity in Store Brand Supply Chains With Brand Spillover Effect and Online Reviews. IEEE Trans. Engineering Management, 73:543-557, 2026. [doi]

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