Does Altruism Matter on Online Group Buying? Perspectives from Egotistic and Altruistic Behavior

Wen-Lung Shiau, Patrick Y. K. Chau. Does Altruism Matter on Online Group Buying? Perspectives from Egotistic and Altruistic Behavior. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 229, 2013. [doi]

Abstract

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