Understanding the effects of Consumers' Valuetechnology Fit on a Mobile Shopping Website:the Case of Rakuten Ichiba

Wen-Lung Shiau, Tsai-Ru Liou. Understanding the effects of Consumers' Valuetechnology Fit on a Mobile Shopping Website:the Case of Rakuten Ichiba. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 150, 2014. [doi]

Abstract

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