How Do Social Networking Sites Users Become Loyal? A Social Exchange Perspective

Soo Il Shin, Dianne J. Hall. How Do Social Networking Sites Users Become Loyal? A Social Exchange Perspective. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

Abstract

Abstract is missing.