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Investigating moderating roles of goals, reviewer similarity, and self-disclosure on the effect of argument quality of online consumer reviews on attitude formation

Soo Yun Shin, Brandon Van Der Heide, David Beyea, Yue (Nancy) Dai, Benjamin Prchal. Investigating moderating roles of goals, reviewer similarity, and self-disclosure on the effect of argument quality of online consumer reviews on attitude formation. Computers in Human Behavior, 76:218-226, 2017. [doi]

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Soo Yun Shin

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Brandon Van Der Heide

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David Beyea

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Yue (Nancy) Dai

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Benjamin Prchal

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