Sangwoo Shin, Sanjog Misra, Dan Horsky. Disentangling Preferences and Learning in Brand Choice Models. Marketing Science, 31(1):115-137, 2012. [doi]
@article{ShinMH12,
title = {Disentangling Preferences and Learning in Brand Choice Models},
author = {Sangwoo Shin and Sanjog Misra and Dan Horsky},
year = {2012},
doi = {10.1287/mksc.1110.0680},
url = {http://dx.doi.org/10.1287/mksc.1110.0680},
researchr = {https://researchr.org/publication/ShinMH12},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {31},
number = {1},
pages = {115-137},
}