Jiwoong Shin, Jungju Yu. Targeted Advertising and Consumer Inference. Marketing Science, 40(5):900-922, 2021. [doi]
@article{ShinY21-1,
title = {Targeted Advertising and Consumer Inference},
author = {Jiwoong Shin and Jungju Yu},
year = {2021},
doi = {10.1287/mksc.2021.1284},
url = {https://doi.org/10.1287/mksc.2021.1284},
researchr = {https://researchr.org/publication/ShinY21-1},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {40},
number = {5},
pages = {900-922},
}