Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter

Hamid Shirdastian, Michel Laroche, Marie-Odile Richard. Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter. Int J. Information Management, 48:291-307, 2019. [doi]

Authors

Hamid Shirdastian

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Michel Laroche

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Marie-Odile Richard

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