Hamid Shirdastian, Michel Laroche, Marie-Odile Richard. Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter. Int J. Information Management, 48:291-307, 2019. [doi]
@article{ShirdastianLR19,
title = {Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter},
author = {Hamid Shirdastian and Michel Laroche and Marie-Odile Richard},
year = {2019},
doi = {10.1016/j.ijinfomgt.2017.09.007},
url = {https://doi.org/10.1016/j.ijinfomgt.2017.09.007},
researchr = {https://researchr.org/publication/ShirdastianLR19},
cites = {0},
citedby = {0},
journal = {Int J. Information Management},
volume = {48},
pages = {291-307},
}