Optimal advertisement-innovation mix for maximizing the discounted flow of profit

Prasanna Shrinivas, N. R. Srinivasa Raghavan. Optimal advertisement-innovation mix for maximizing the discounted flow of profit. In 2006 IEEE International Conference on Automation Science and Engineering, Shanghai, China, 7-10 October 2006. pages 562-567, IEEE, 2006. [doi]

Abstract

Abstract is missing.