Steven M. Shugan, Jihwan Moon, Qiaoni Shi, Nanda S. Kumar. Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End. Marketing Science, 36(1):124-139, 2017. [doi]
@article{ShuganMSK17,
title = {Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End},
author = {Steven M. Shugan and Jihwan Moon and Qiaoni Shi and Nanda S. Kumar},
year = {2017},
doi = {10.1287/mksc.2016.1004},
url = {http://dx.doi.org/10.1287/mksc.2016.1004},
researchr = {https://researchr.org/publication/ShuganMSK17},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {36},
number = {1},
pages = {124-139},
}