Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements

Abhinav Shukla, Harish Katti, Mohan S. Kankanhalli, Ramanathan Subramanian. Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements. In Sidney K. D'Mello, Panayiotis G. Georgiou, Stefan Scherer, Emily Mower Provost, Mohammad Soleymani, Marcelo Worsley, editors, Proceedings of the 2018 on International Conference on Multimodal Interaction, ICMI 2018, Boulder, CO, USA, October 16-20, 2018. pages 210-219, ACM, 2018. [doi]

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