The antecedents and consequences of brand experience and purchase intention

Mahima Shukla, Ashok Sharma, Richa Misra, Vinamra Jain. The antecedents and consequences of brand experience and purchase intention. IJEB, 16(3):215-238, 2021. [doi]

Authors

Mahima Shukla

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Ashok Sharma

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Richa Misra

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Vinamra Jain

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