Mahima Shukla, Ashok Sharma, Richa Misra, Vinamra Jain. The antecedents and consequences of brand experience and purchase intention. IJEB, 16(3):215-238, 2021. [doi]
@article{ShuklaSMJ21,
title = {The antecedents and consequences of brand experience and purchase intention},
author = {Mahima Shukla and Ashok Sharma and Richa Misra and Vinamra Jain},
year = {2021},
doi = {10.1504/IJEB.2021.116586},
url = {https://doi.org/10.1504/IJEB.2021.116586},
researchr = {https://researchr.org/publication/ShuklaSMJ21},
cites = {0},
citedby = {0},
journal = {IJEB},
volume = {16},
number = {3},
pages = {215-238},
}