Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair. Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence. Marketing Science, 34(4):590-605, 2015. [doi]
@article{ShulmanCC15,
title = {Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence},
author = {Jeffrey D. Shulman and Marcus Cunha Jr. and Julian K. Saint Clair},
year = {2015},
doi = {10.1287/mksc.2015.0906},
url = {http://dx.doi.org/10.1287/mksc.2015.0906},
researchr = {https://researchr.org/publication/ShulmanCC15},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {34},
number = {4},
pages = {590-605},
}