A Framework for the Implementation of a Customer Relationship Management Strategy in Retail Sector

Jawed I. A. Siddiqi, Babak Akhgar, Tim Wise. A Framework for the Implementation of a Customer Relationship Management Strategy in Retail Sector. In Hamid R. Arabnia, Ray R. Hashemi, editors, Proceedings of the 2006 International Conference on Information & Knowledge Engineering, IKE 2006, Las Vegas, Nevada, USA, June 26-29, 2006. pages 244-249, CSREA Press, 2006.

Abstract

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