Marianna Sigala. A Framework for Developing and Evaluating Mass Customisation Strategies for Online Travel Companies. In Martin Hitz, Marianna Sigala, Jamie Murphy, editors, Information and Communication Technologies in Tourism, ENTER 2006, Proceedings of the International Conference in Lausanne, Switzerland, 2006. pages 112-124, Springer, 2006. [doi]
@inproceedings{Sigala06,
title = {A Framework for Developing and Evaluating Mass Customisation Strategies for Online Travel Companies},
author = {Marianna Sigala},
year = {2006},
doi = {10.1007/3-211-32710-X_19},
url = {http://dx.doi.org/10.1007/3-211-32710-X_19},
researchr = {https://researchr.org/publication/Sigala06},
cites = {0},
citedby = {0},
pages = {112-124},
booktitle = {Information and Communication Technologies in Tourism, ENTER 2006, Proceedings of the International Conference in Lausanne, Switzerland, 2006},
editor = {Martin Hitz and Marianna Sigala and Jamie Murphy},
publisher = {Springer},
isbn = {978-3-211-30987-2},
}