Marianna Sigala. Developing and Implementing an eCRM 2.0 Strategy: Usage and Readiness of Greek Tourism Firms. In Peter O Connor, Wolfram Höpken, Ulrike Gretzel, editors, Information and Communication Technologies in Tourism, ENTER 2008, Proceedings of the International Conference in Innsbruck, Austria, 2008. pages 463-474, Springer, 2008. [doi]
Abstract is missing.