Marianna Sigala. Social CRM Capabilities and Readiness: Findings from Greek Tourism Firms. In Alessandro Inversini, Roland Schegg, editors, Information and Communication Technologies in Tourism 2016, ENTER 2016, Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016. pages 309-322, Springer, 2016. [doi]
Abstract is missing.