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Utilizing Context Effects of Banner Ads for Conversion Rate Optimization

Peter Silbermann, Tobias Fertig, Andreas E. Schütz, Nicholas H. Müller. Utilizing Context Effects of Banner Ads for Conversion Rate Optimization. In Panayiotis Zaphiris, Andri Ioannou, editors, Learning and Collaboration Technologies. Human and Technology Ecosystems - 7th International Conference, LCT 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings, Part II. Volume 12206 of Lecture Notes in Computer Science, pages 641-649, Springer, 2020. [doi]

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Peter Silbermann

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Tobias Fertig

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Andreas E. Schütz

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Nicholas H. Müller

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