Combating Ad Fatigue via Frequency-Recency Features in Online Advertising Systems

Natalia Silberstein, Or Shoham, Assaf Klein. Combating Ad Fatigue via Frequency-Recency Features in Online Advertising Systems. In Ingo Frommholz, Frank Hopfgartner, Mark Lee 0001, Michael Oakes 0001, Mounia Lalmas, Min Zhang 0006, Rodrygo L. T. Santos, editors, Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023. pages 4822-4828, ACM, 2023. [doi]

Abstract

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