Susana C. Silva, Roberta De Cicco, Maria Levi, Maik Hammerschmidt. Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement. In Asbjørn Følstad, Theo B. Araujo, Symeon Papadopoulos, Effie L.-C. Law, Ewa Luger, Morten Goodwin, Petter Bae Brandtzaeg, editors, Chatbot Research and Design - 6th International Workshop, CONVERSATIONS 2022, Amsterdam, The Netherlands, November 22-23, 2022, Revised Selected Papers. Volume 13815 of Lecture Notes in Computer Science, pages 50-65, Springer, 2022. [doi]
@inproceedings{SilvaCLH22,
title = {Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement},
author = {Susana C. Silva and Roberta De Cicco and Maria Levi and Maik Hammerschmidt},
year = {2022},
doi = {10.1007/978-3-031-25581-6_4},
url = {https://doi.org/10.1007/978-3-031-25581-6_4},
researchr = {https://researchr.org/publication/SilvaCLH22},
cites = {0},
citedby = {0},
pages = {50-65},
booktitle = {Chatbot Research and Design - 6th International Workshop, CONVERSATIONS 2022, Amsterdam, The Netherlands, November 22-23, 2022, Revised Selected Papers},
editor = {Asbjørn Følstad and Theo B. Araujo and Symeon Papadopoulos and Effie L.-C. Law and Ewa Luger and Morten Goodwin and Petter Bae Brandtzaeg},
volume = {13815},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-031-25581-6},
}