Susana C. Silva, Roberta De Cicco, Maria Levi, Maik Hammerschmidt. Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement. In Asbjørn Følstad, Theo B. Araujo, Symeon Papadopoulos, Effie L.-C. Law, Ewa Luger, Morten Goodwin, Petter Bae Brandtzaeg, editors, Chatbot Research and Design - 6th International Workshop, CONVERSATIONS 2022, Amsterdam, The Netherlands, November 22-23, 2022, Revised Selected Papers. Volume 13815 of Lecture Notes in Computer Science, pages 50-65, Springer, 2022. [doi]
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