The Role of Digital Marketing in Increasing SMEs' Competitiveness

Rui Pedro Silva, Henrique S. Mamede, Arnaldo Santos. The Role of Digital Marketing in Increasing SMEs' Competitiveness. In Fons Wijnhoven, Slimane Hammoudi, Marten van Sinderen, editors, Proceedings of the 19th International Conference on Smart Business Technologies, ICSBT 2022, Lisbon, Portugal, July 14-16, 2022. pages 93-100, SCITEPRESS, 2022. [doi]

Abstract

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