Italo Fernandes S. Silva, Simara Rocha, Carlos Portela, Geraldo Braz Junior, João Almeida 0003, Aristófanes Corrêa Silva, Davi Viana, Jacilane Rabelo, Anselmo Cardoso de Paiva, Luis Rivero 0001. Defining an A/B Testing Process for Usability and User Experience Evaluation Through the Analysis of the Results of a Literature Review. In Masaaki Kurosu, Sakae Yamamoto, Hirohiko Mori, Marcelo M. Soares, Elizabeth Rosenzweig, Aaron Marcus, Pei-Luen Patrick Rau, Don Harris, Wen-Chin Li, editors, HCI International 2022 - Late Breaking Papers. Design, User Experience and Interaction - 24th International Conference on Human-Computer Interaction, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings. Volume 13516 of Lecture Notes in Computer Science, pages 204-213, Springer, 2022. [doi]
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