Association Rules Extraction for Customer Segmentation in the SMEs Sector Using the Apriori Algorithm

Jesús Silva, Noel Varela, Luz Adriana Borrero López, Rafael Humberto Rojas Millán. Association Rules Extraction for Customer Segmentation in the SMEs Sector Using the Apriori Algorithm. In Elhadi M. Shakshuki, Ansar-Ul-Haque Yasar, editors, The 10th International Conference on Ambient Systems, Networks and Technologies (ANT 2019) / The 2nd International Conference on Emerging Data and Industry 4.0 (EDI40 2019) / Affiliated Workshops, April 29 - May 2, 2019, Leuven, Belgium. Volume 151 of Procedia Computer Science, pages 1207-1212, Elsevier, 2019. [doi]

Abstract

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