Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions

Jia-Jia Sim, Yoke Teng Saw, Ley Hui Tin, Siu Hong Loh. Influential Factors Shaping Purchase Intentions Among Malaysian Generation Z Consumers During Flash Sales Promotions. In 14th IEEE International Conference on Control System, Computing and Engineering, ICCSCE 2024, Penang, Malaysia, August 23-24, 2024. pages 129-134, IEEE, 2024. [doi]

Abstract

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