Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges

Duncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis. Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges. Management Science, 66(6):2495-2522, 2020. [doi]

Authors

Duncan Simester

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Artem Timoshenko

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Spyros I. Zoumpoulis

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