Duncan Simester - researchr alias

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Viewing Publication 1 - 17 from 17

2022

Price Frictions and the Success of New ProductsDiego Aparicio, Duncan Simester. mktsci, 41(6):1057-1073, 2022. [doi]

2020

Introduction to the Special Issue on Marketing Science and Field ExperimentsLeif D. Nelson, Duncan Simester, K. Sudhir. mktsci, 39(6):1033-1038, 2020. [doi]

Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger ExperimentsDuncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis. mansci, 66(8):3412-3424, 2020. [doi]

Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data ChallengesDuncan Simester, Artem Timoshenko, Spyros I. Zoumpoulis. mansci, 66(6):2495-2522, 2020. [doi]

2016

Decision Stages and Asymmetries in Regular Retail Price Pass-ThroughBlakeley B. McShane, Chaoqun Chen, Eric T. Anderson, Duncan Simester. mktsci, 35(4):619-639, 2016. [doi]

2015

The Value of Field ExperimentsJimmy Q. Li, Paat Rusmevichientong, Duncan Simester, John N. Tsitsiklis, Spyros I. Zoumpoulis. mansci, 61(7):1722-1740, 2015. [doi]

2014

Why Do Salespeople Spend So Much Time Lobbying for Low Prices?Duncan Simester, Juanjuan Zhang. mktsci, 33(6):796-808, 2014. [doi]

2011

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product SalesErik Brynjolfsson, Yu (Jeffrey) Hu, Duncan Simester. mansci, 57(8):1373-1386, 2011. [doi]

2010

The Best Price You ll Ever Get : The 2005 Employee Discount Pricing Promotions in the U.S. Automobile IndustryMeghan R. Busse, Duncan Simester, Florian Zettelmeyer. mktsci, 29(2):268-290, 2010. [doi]

Why Are Bad Products So Hard to Kill?Duncan Simester, Juanjuan Zhang. mansci, 56(7):1161-1179, 2010. [doi]

2009

The Option Value of Returns: Theory and Empirical EvidenceEric T. Anderson, Karsten Hansen, Duncan Simester. mktsci, 28(3):405-423, 2009. [doi]

2008

Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large SizesEric T. Anderson, Duncan Simester. mktsci, 27(3):492-500, 2008. [doi]

Optimizing Product Line Designs: Efficient Methods and ComparisonsAlexandre Belloni, Robert M. Freund, Matthew Selove, Duncan Simester. mansci, 54(9):1544-1552, 2008. [doi]

2007

Bias and Variance Approximation in Value Function EstimatesShie Mannor, Duncan Simester, Peng Sun, John N. Tsitsiklis. mansci, 53(2):308-322, 2007. [doi]

2006

Measuring and Mitigating the Costs of StockoutsEric T. Anderson, Gavan J. Fitzsimons, Duncan Simester. mansci, 52(11):1751-1763, 2006. [doi]

Dynamic Catalog Mailing PoliciesDuncan Simester, Peng Sun, John N. Tsitsiklis. mansci, 52(5):683-696, 2006. [doi]

2004

Bias and variance in value function estimationShie Mannor, Duncan Simester, Peng Sun, John N. Tsitsiklis. icml 2004: [doi]

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