Daphne M. Simmonds, Devika Banerji, Joseph Hasley. Can Influencers Overcome the Impact of Weak Ties to Achieve Viral Propagation? Applying Social Identification & Social Capital to Predict Virality. In Paul A. Pavlou, Vishal Midha, Animesh Animesh, Traci A. Carte, Alexandre R. Graeml, Alanah Mitchell, editors, 29th Americas Conference on Information Systems, AMCIS 2023, Panama City, Panama, August 10-12, 2023. Association for Information Systems, 2023. [doi]
Abstract is missing.