Andrey Simonov, Shawndra Hill. Competitive Advertising on Brand Search: Traffic Stealing and Click Quality. Marketing Science, 40(5):923-945, 2021. [doi]
@article{SimonovH21,
title = {Competitive Advertising on Brand Search: Traffic Stealing and Click Quality},
author = {Andrey Simonov and Shawndra Hill},
year = {2021},
doi = {10.1287/mksc.2021.1289},
url = {https://doi.org/10.1287/mksc.2021.1289},
researchr = {https://researchr.org/publication/SimonovH21},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {40},
number = {5},
pages = {923-945},
}